Three Reasons to Have Podcasts in Your Marketing Mix

Whether your mission is to reach more potential students or highlight your campus culture, podcasting is a great channel to show what it’s like to be part of your community. A recent study shows that podcast listeners have become more invested and engaged. In fact, an average listener consumes 8 podcasts per week, while avid […]

Get Your Alumni Community to Listen: Experts Share Tips on Podcasting

Bringing Ideation and Podcast Production Expertise to Schools and Universities For three years, internet users listening to podcasts via smartphone and mobile devices increased to 34% monthly. A study by Global Web Index shares that younger audiences, Gen Z and Millennials, spend almost an hour (58 minutes) tuning in to podcasts. To respond to this […]

All the Data and Tips You Need to Launch Your Alumni Podcast

COVID-19 forced an abrupt shift in community building. Traditionally, alumni engagement played out mainly through face-to-face events. Many universities and colleges accelerated and prioritized digital campaigns. Engaging audiences through these channels is now a top priority. But, what platform should you invest in? Taking the Road Less Traveled can be a Fruitful Journey Video conferencing […]